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Category: Commercials & Branding

OMG! IT'S LOGOGATE! OR IS BRANDGHAZI?

Apparently some folk are upset about Hillary Clinton;s campaign logo. The criticisms are as cogent as any ever made about any logo/brand, and just as much of an aesthetic judgment as any other. The article notes correctly, though, that logos these days serve a lot more purposes than just something on a lawn banner or billboard — social media, apps, this, that, and the other thing all now get branded, and whether or not you think it's ugly (I think it's uncharacteristically harsh, but it certainly stands out), it's definitely something flexible for different modes of usage.

It's also worth noting that while the article does discuss why logo criticism is the new hot thing to do on the Internet, it also fails to take into account what I will politely call partisan fervor, i.e., there is a substantial population out there who will gleefully and enthusiastically treat any logo from The Opposition as the worst thing EVER, and will come up with every zany interpretation of its meaning and cryptic messaging and stylistic bankruptcy they can. If it were the most beautiful logo in the world, these people would say, "Oh, look, it's a girly-girl logo, how typical for a woman."

Let's see what people think in a month — and how much that lines up with their intended vote.




Why Everyone Went Nuts Over Hillary Clinton’s New Logo | WIRED
The masses may not like the logo, but that’s hardly a surprise.

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Ah, airline service of yesteryear

Starring the Amazing Spider-Man! Well, sort of.

What's interesting (in a morbid sort of way) is how this commercial sells high levels of service and pleasure to even steerage class. Today's airlines tout comfort and leisure … to the folk up in the front cabin behind the curtain, while the rest of us are promised, um, marginally lower prices (plus fees),

Originally shared by +Kee Hinckley:

The service! The pub! The pong! The collars!! Watch this 70's airline commercial and weep.

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Operators are standing by!

These infomercial-style pet adoption commercials are hysterical.




These Ads Use Infomercial Tropes To Sell Shelter Pets
Pet owners know that domestic animals have many uses around the home. Thousands of years ago, that’s why we welcomed them into our dwellings in the first place, and we’ve come to appreciate them fo…

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Probably not the ad campaign they would run today

(h/t +J. Steven York)

Originally shared by +Mark Marley:

Vintage oil company ad.

 

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Captain America and the International Audience

This kind of thing is hardly new, or surprising. Cap is an emblem of America — it's no huge shock that in the US his visual position in the Avengers would be emphasized, while outside the US, it would be de-emphasized. International posters (and in multiple countries) often vary, depending on local preferences.

What's amusing is the folk who are somehow deeply offended by this.

Originally shared by +WILLIAM HUGHES:

Age of Ultron poster. USA versus international version

 

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Oh, it's going to be a long two years

I'm not a major Hillary fan by any means (except in comparison to pretty much everyone the GOP is talking about running), but I think even her worst enemies couldn't come up with a worse campaign commercial. Some horrifyingly awful lyrics here.

Originally shared by +Joshua Claybourn:

In all honesty, I thought this was a parody. It's hard for me to comprehend that some of the (allegedly) best political consultants in the country put their heads together and came up with this. Whatever your thoughts may be about Hillary, this can't bode well for the future of America.

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The No-Flyingest Place on Earth

You can't fly over or near Disneyland or Walt Disney World. The restrictions were slipped into legislation in the early post-9/11 days, but seem designed much more to keep aerial advertisers from cluttering up the skies over the parks (which I can appreciate aesthetically, if not legally) than to protect against terror attacks (only the Disney parks are included, not, for example, Universal, and a three mile exclusion zone really doesn't protect against a terrorist-piloted aircraft from causing mischief).

I don't want to see adverts in the sky over Disneyland when I'm there, but I don't think that should have the force of law behind it, especially under the false pretenses of protecting the public.




No-fly zones over Disney parks face new scrutiny
The “Happiest Place on Earth” has some of the strictest airspace in America.

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Commercials that make me smile: Geico and the Horror Movie

This makes me chuckle every time I see it.

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It’s horribly unfair that the election is over and all the DVRed shows STILL HAVE THE POLITICAL ADS! It’s UNFAIR!

It’s horribly unfair that the election is over and all the DVRed shows STILL HAVE THE POLITICAL ADS! It’s UNFAIR!

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It’s amazing how difficult it …

It’s amazing how difficult it is to hear “Rhapsody in Blue” and NOT think of United Airlines.

RT @georgewiman: Hey pop-in-fr…

RT @georgewiman: Hey pop-in-front ad creators: I never SEE your ads. Soon as the frame pops up it’s a race to find the “X” and kill it.

Redskins on the warpath

+Margie Kleerup and I watched this Daily Show segment last night (http://thedailyshow.cc.com/videos/189afv/the-redskins–name—catching-racism), and it's very interesting reading some "behind the scenes" notes from one of the Native Americans involved in the show.

The use of Native Americans as team mascots is — a contentious issue as best. Part of it depends, I think, on the term used — "redskins" is generally accepted as a disparaging term. It may partly also depend on how that that connection is portrayed, or how the team reaches out to the Native American community.

For example, my daughter's high school team name is the Arapahoe High School Warriors (we're located in Araphahoe Co., Colorado). From the founding of the school, an Arapaho Indian was used as the symbol / mascot. Early on, this was a caricature, but in the early 90s the school reached out to the actual Arapaho nation to agree upon how the connection to the tribe could be made in a positive way (http://arapahoe.littletonpublicschools.net/Default.aspx?tabid=5955). The mascot symbol was redesigned, terminology was revised, and the school got the endorsement of the tribe. Which is kind of cool.

It seems to me that what's going on with the Washington NFL team is a combination of a generally-deemed-offensive term, a lack of serious connection between the team itself and the Native American community as a whole. Moreover, the identity of the "Redskins" has been, in a sense, appropriated — an identity that is offensive to some sizeable segment of the Native American community is seen as a self-labeled title of pride by a bunch of folks who — well, aren't Native Americans. Thus the push to change the name isn't seem just as a debate over social justice or historical meaning, but over a name that people thinks refers to them, through their team. Thus, any attack on the name becomes an attack on their own identity, leading to … well, untoward behavior, especially when alcohol gets thrown into the mix.




“I’ll fucking cut you.” Behind the scenes of the 1491s’ segment on “The Daily Show”
Photo courtesy of Migizi Pensoneau The 1491s with Jason Jones of “The Daily Show.” Editor’s note: Last night “The Daily Show” aired a controversial segment…

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Now It Can Be Told: We Influenced the TV You Watched!

BWAH-HA-HA! WE HAD THE POWER!

Yes, it can now be revealed that for the past two years we were a Nielsen Family — our every move on TV (including watching the DVR and the Blu-Ray) being recorded and exerting an influence on TV ratings for the highly critical (to us) demographics we were part of.

We were actually contractually prevented from telling anyone of our Status of Amazing Cultural Influence — unless a visitor was over at our house when the TV was on, in which case we were contractually obligated to tell them (and to record them in the viewer selection box as a guest).

For our trouble we got a small sum of money on a regular basis, and a Great Feeling of Societal Power. (Kay, underage, got to pick prizes from a catalog.)

Unlike the Olden Dayes of Nielsen log books, the current system was actually relatively slick — an octopus of cables in the back of our receiver, with, every input going through to the TV routing through it to note what we were actually viewing at the time (with credit being given to DVR-watched shows, though only within a week or two).

That was tied into an additional box at the top of the TV, which by remote control we would, every 20-odd minutes, note who was watching the TV (if the viewers hadn't changed, we could just hit OK on the remote). If we had guests, we were to enter for each of them their age and gender.

All in all, it wasn't all that bad. Periodically Nielsen would call us up to confirm what TVs and devices plugged into them we had in the house (we were supposed to notify them if it changed, but this way they could catch up). When we got our Chromecast, for example, they came out and plugged it into the Nielsen cabling. The service guy in our area was very nice, and managed to work wonders. The folk we talked with on the phone were also very pleasant and good to work with.

We could have stayed on (we had an offer to extend beyond our two year stint), but the nigh-impossible mares nest of cablng behind the already crowded video boxen above the TV, plus the low-simmer annoyance of keying in who was watching stuff, made it desirable to call it quits, let go of the power, and improve the ventilation around our video equipment.

So if TV suddenly starts going drastically downhill in quality, blame all those other Nielsen families. We're out (and already enjoying the dearth of blinking red lights over the TV).

 

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The Bowdlerizer of Beer Bottles

Did you know there's one guy in Washington who has to review — then approve or reject — every beer label design in the US? This year, that's been almost 30,000 to date. It's enough to drive one to drink …

No, but seriously, it's got to be a thankless job, given the (presumed) parameters he has to work with as far as having labels not be misleading as to contents, assert medical benefits, promote drug use or drunkenness — all of which seem fairly straightforward parameters in theory but in effect are highly subjective. It seems crazy to have one man doing it — but, heck, it's probably more consistent than having three people doing.

Meet the Beer Bottle Dictator
Widely regarded as an eccentric bureaucrat, Kent ‘Battle’ Martin approves essentially every beer label in the United States, giving him awesome power over a huge industry.

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Trying to redeem the swastika

I don't see myself ever wearing one, but I can respect the desire of these artists to turn the symbol of Germany's Nazi regime (and their ideological descendants) back into the Sanskrit / Buddhist religious symbol of peace and virtue it originated from (and is still usually used for in Asia — I remember seeing them all over the place when touring India, which was mildly jarring).

To think, it was only a decade ago that Microsoft got rid of the symbol in its Bookshelf Symbol font (https://hill-kleerup.org/blog/2004/04/01/oooooh_critical.html).

Peace and Love, via Swastikas
Some graphic designers are trying to embrace the pre-Nazi meaning of the symbol.

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They look so HAPPY!

Ah, Japan — never change.

Reshared post from +Les Jenkins

These are awesome.

Nothing Says Summer Like Japanese Jock Itch Commercials
Each summer, dermatology company Ikeda Mohando rolls out a new series of jock itch medicine commercials. They are… unforgettable.

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Movie trailers I saw tonight

Usually when I see a movie I think I'm going to like, the natural clustering of similar movies in the trailers makes for a good time. 

Not, surprisingly, tonight. Of the trailers I saw before Guardians of the Galaxy, there was very little I was particularly interested in seeing, and lots I'm actually chewing my leg out of the trap to avoid:

When the Game Stands Tall — Oh, boy! A movie about a football team! Wow! When can I start camping out for tickets?  Or … not.

Into the Woods — Okay, I can see seeing this. Though I'm beginning to worry that "live action fairy tale" films and TV shows are beginning to be a glut on the market.

Night in the Museum 3 — Looks as charming and childlike as the first couple. Which I also didn't see.

Annie — Well, they managed to avoid The Song, but, really, this does nothing for me.

Dumb and Dumber To — Okay, that would make me go see a football movie, if that was my only alternative.

Interstellar — Looks profound, dramatic, awe-inspiring, moving — and I really don't have any clear idea what's going on or why I'd want to see it.

Expendables 3 — I eschewed the first two as well.

Big Hero 6 — This looks actually pretty good, even better than the earlier trailers for it. And the 3D works well, too.

Hobbit 3 — So, of course, I'm going to go see this … but I hope to God (for the sake of those who will be seeing it in 3D) that the 3D in the trailer was a rush job for the trailer itself, not how the 3D in the movie will work, because, ye gods, that was bad.

So, three winners out of nine. And that's why I don't contribute more to Hollywood.

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A Comic [Book] Con[vention] by Any Other Name

Really, Comic-Con International, you failed to get a Trademark in 1995 for the term "Comic Con," but you're issuing a cease-and-desist on Salt Lake City's Comic Con in 2014 for daring to advertise in your vicinity?  As if it's somehow going to damage your #1 position in US comic book conventions?  

I hate to tell you this, but, beyond the US Trademark office, nobody treats the term "comic con" as anything but a generic term, hyphens are not. 

Bah.

(h/t +Scott Randel)

Embedded Link

Comic-book convention organizers clash over name
Organizers of two of the biggest comic-book conventions in the country are clashing over their names.

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It was a simpler (and more surreal) time

In the words of the Sheriff of Notingham, as someone who grew up in the 60s, "it's amazing I'm sane."

(h/t +Daniel Swensen)

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Why, yes, all fracking opponents are idiots, I believe it now!

Lovely ad by "Environmental Policy Alliance" (about more here http://www.sourcewatch.org/index.php/Environmental_Policy_Alliance) that basically calls people opposed to fracking gullible idjits and basement-dwelling losers.  Except for the ones that are young, street-protesting radicals.

Though what really gets me is the visual diss of "Firefly".  _Now they have gone too far._

Okay, so political ads that make fun of the other side, dredge up dubious assertions, and pretend to be from non-partisan or even beneficent organizations ("But they Environmental Policy Alliance as trees in its logo! It must be a bunch of nice people who love the environment!") are nothing new. But, c'mon — there are enough people in the state of Colorado who have grave doubts or opposition to fracking that simply identifying them all as buffoons seems more likely to stir up further opposition. An ad like this is clearly aimed at encouraging the base who already support the sentiment ("Hey, Larry, did you see that commercial about those stupid anti-frackers? Hi-larious!"), but by being too irritating they run the risk of engendering the other side to more vigorous action.

Indeed, the only thing I find more irritating than this ad is the +The Denver Post's new new "You've exceeded your free article views this month" message, which is why I'm not posting through a share of the DP's article.  

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