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Branded

Preference for Coke vs. Pepsi isn’t just a matter of taste. Knowledge of which one is being drunk (a non-blind taste test) actually produces different MRI-traced brain reactions, as folks…

Preference for Coke vs. Pepsi isn’t just a matter of taste. Knowledge of which one is being drunk (a non-blind taste test) actually produces different MRI-traced brain reactions, as folks make certain associations with the different brands.

The preference for Coke versus Pepsi is not only a matter for the tongue to decide, Samuel McClure and his colleagues have found. Brain scans of people tasting the soft drinks reveal that knowing which drink they’re tasting affects their preference and activates memory-related brain regions that recall cultural influences. Thus, say the researchers, they have shown neurologically how a culturally based brand image influences a behavioral choice.

These choices are affected by perception, wrote the researchers, because “there are visual images and marketing messages that have insinuated themselves into the nervous systems of humans that consume the drinks.”

Even though scientists have long believed that such cultural messages affect taste perception, there had been no direct neural probes to test the effect, wrote the researchers. Findings about the effects of such cultural information on the brain have important medical implications, they wrote.

[…] The experimental design enabled the researchers to discover the specific brain regions activated when the subjects used only taste information versus when they also had brand identification. While the researchers found no influence of brand knowledge for Pepsi, they found a dramatic effect of the Coke label on behavioral preference. The brand knowledge of Coke both influenced their preference and activated brain areas including the “dorsolateral prefrontal cortex” and the hippocampus. Both of these areas are implicated in modifying behavior based on emotion and affect. In particular, wrote the researchers, their findings suggest “that the hippocampus may participate in recalling cultural information that biases preference judgments.”

Looks like all those advertising dollars actually pay off …

(via BoingBoing)

Ask Mr. Unsolicited Advice about Car Service!

Dear Mr. Unsolicited Advice, How can Stevinson Toyota West, a local major car dealership here in the Denver metro area, make my customer service experience more noteworthy? — Driving in…

Dear Mr. Unsolicited Advice,

How can Stevinson Toyota West, a local major car dealership here in the Denver metro area, make my customer service experience more noteworthy?

— Driving in Denver

Oh, let me count the ways:

Hey, Stevinson Toyota West people, if a call is routed to your service desk, be sure not to pick it up and politely ask me to hold. Let it sit on hold for a long time, then let it roll over, ring a few times, and briefly pick it up and then immediately push the hold button again. I can hear the music interruption and the background noise while the phone is briefly off the hook, and that will assure me that someone is still alive over there.

It’s also impressive if you leave me on hold long enough that I get to listen to the entire frelling jazzy Muzak-on-hold tape loop you cheaped out and bought, and hear it roll back over to the beginning.

When you hire someone to answer the phone in the service department, make sure, if you aren’t going to hire enough associates to come to the phone in a timely fashion, you hire someone who isn’t a trained service professional, so that they have to scramble to figure out what your problem is.

This sort of customer service strategy — which you seem to already be taking to heart — will not actually drive away customers who find it seriously convenient, logistically, to go to you. But it will make people glad they actually bought their car somewhere else.

Why we need public flogging

Because simple fines, or even jail terms, aren’t nearly painful or humiliating enough for the sorts of folks who’d scam the populace with this kind of crap by poking their…

Because simple fines, or even jail terms, aren’t nearly painful or humiliating enough for the sorts of folks who’d scam the populace with this kind of crap by poking their finger into a still-raw national wound.

New York Attorney General Eliot Spitzer obtained a court order Wednesday to temporarily suspend the sale of commemorative Sept. 11 coins advertised as being minted from silver recovered at ground zero. Spitzer said the sale of the silver dollars — emblazoned with the World Trade Center towers on one side and the planned Freedom Tower on the other — is a fraud. He’s investigating whether the silver actually came from the ruins of the twin towers.

Spitzer said the National Collector’s Mint, based in Port Chester, N.Y., falsely claims that the coins engraved with “In God We Trust” are legally authorized silver dollars. Spitzer said the coins, produced by a Wyoming company called SoftSky Inc., are advertised as nearly pure silver when they’re only silver-plated.

TV and print ads for the coins include one fashioned after a news story that reads: “Today, history is being made. For the first time ever, a legally authorized government issue silver dollar has been struck to commemorate the World Trade Center and the new Freedom Tower being erected in its place … Most importantly, each coin has been created using .999 pure silver recovered from ground zero!”

The dollar pieces are being sold for $19.95 each.

Really. Public flogging. I’ll bet it’s a cause that, in this case, the whole nation could rally around.

(via BoingBoing)

This will make me sleep better tonight

In a nation ravaged by crime and trying to crack down on potential terrorist attacks, our fearless attorney general is out there making the biggest crooks of all a “top…

In a nation ravaged by crime and trying to crack down on potential terrorist attacks, our fearless attorney general is out there making the biggest crooks of all a “top priority.”

On Tuesday, the attorney general released a report from the Department of Justice’s Intellectual Property Task Force that outlines plans to beef up enforcement of copyright violations. “With the recommendations put forward by the task force, the department is prepared to build the strongest, most aggressive legal assault against intellectual property crime in our nation’s history,” Ashcroft said in a statement.

Those recommendations include increasing the number of FBI agents to sniff out copyright violators, better training programs for prosecutors and law enforcement officers who investigate such offenses, and increasing cooperation between businesses and individuals affected by such theft.

The report (.pdf) — which covers copyrights, trade secrets, trademarks and patents — also says that those who benefit most from this theft “are criminals, and alarmingly, criminal organizations with possible ties to terrorism.”

Ah — well, if the terrorists are involved, I guess that makes it even more important!

The task force also lends its support to several pieces of copyright legislation. The Justice Department supports the Induce Act (SB2560), which would hold businesses liable for encouraging people to infringe copyright. It also supports the Piracy Deterrance and Education Act (HR4077), which would amend copyright law “to clarify that it may be a violation merely to offer copyright works in a digital format for others to copy,” according to the report. The task force also endorsed the ART Act (SB1932), which makes it a felony to use a video recording device in a movie theater.

A felony! Damn those felonious movie pirates! Go get ’em, John!

I swear — he’s almost enough to warrant voting for Kerry all by his lonesome.

Ask Mr. Unsolicited Advice about Professionalism!

Dear Mr. Unsolicited Advice, How can I impress people with my professionalism in the office by using e-mail? — Posting in Pennsylvania Just a note to those folks who think…

Dear Mr. Unsolicited Advice,

How can I impress people with my professionalism in the office by using e-mail?

— Posting in Pennsylvania

Just a note to those folks who think their business e-mail looks better and more professional with a slew of animated smileys bouncing around and moon-walking and computer-bashing down at the bottom of their page (with the legend “Get 10,000 FREE Smileys Now! CLICK HERE!”) …

It does! I mean, it really does! I mean, wouldn’t you want to carry on a professional relationship with someone who festoons their e-mail with two happy faces clinking beer steins together? Animated GIFs rock, man! Why, people will remember and comment on them to their friends. They might even blog about them! Who could ask for anything more?

The Wolves

An old story retold over at Mama Write: An old grandfather said to his grandson who came in to him with anger at a friend who had done him an…

An old story retold over at Mama Write:

An old grandfather said to his grandson who came in to him with anger at a friend who had done him an injustice, “Let me tell you a story.

“I too, at times, have felt a great hate for those who have taken so much with no sorrow for what they do; but hate wears you down and does not hurt your enemy. It is like taking a poison and wishing your enemy would die. I have struggled with these feelings many times.”

He continued, “It is as if there are two wolves inside me; one is good and does no harm. He lives in harmony with all around him and does not take offense when no offense was intended. He will only fight when it is right to do so, and in the right way. But … the other wolf … Ah! The littlest thing will send him into a fit of temper. He fights everyone, all of the time, for no reason. He cannot think because his anger and hate are so great. It is helpless anger, for his anger will change nothing.

“Sometimes it is hard to live with these two wolves inside me, for both of them try to dominate my spirit.”

The boy looked intently into his grandfather’s eyes and asked, “Which one wins, Grandfather?”

The grandfather smiled and quietly said, “The one I feed.”

Me, too

The text may be different, but the sentiment’s the same….

The text may be different, but the sentiment’s the same.

Another reason to check on your voter registration

If you want to go out and register folks in just one party, that’s fine and legal (and the way the electoral game is played). If you pretend to register…

If you want to go out and register folks in just one party, that’s fine and legal (and the way the electoral game is played).

If you pretend to register folks from both parties, then throw away the registration forms of all but one party — that’s fraud. It’s also something that should get you bitchslapped and tossed in the clink. And if it’s actually being paid for by the political party in question (the Republicans, in these stories) I hope they get fined until their eyes bleed, and the folks responsible face felony charges.

More details here, here, and here.

In the meantime, if you still need to register, don’t rely on some unknown person or persons sitting in front of a supermarket to take care of the paperwork for you. Do it right.

That picture won’t hunt

Because, obviously, if other kids saw that gangsta pose, who knows what sort of terrible violence might break out at the school. The school board has voted to ban a…

gunphoto.jpgBecause, obviously, if other kids saw that gangsta pose, who knows what sort of terrible violence might break out at the school.

The school board has voted to ban a photo of a student from the senior section of his high school yearbook because he is posed with a shotgun.

But Tuesday’s unanimous vote also backed a compromise: Blake Douglass can have the photo published in a “community sports” section, and a new photo ? without the gun but featuring other elements of skeet and trap shooting ? can appear in the seniors’ section of the Londonderry [New Hampshire] High School yearbook.

The compromise wasn’t good enough for Douglass, who wanted his senior photo in traditional sportsman’s pose, wearing an oxford shirt, navy vest and holding the shotgun over his shoulder.

“I don’t see anything wrong with the picture,” Douglass, 17 said at the hearing. “I just want my senior picture in the yearbook.”

I’m not a gun enthusiast, but the following things kinda bug me about this.

  1. Presumably skeet/trap shooting is a legal activity in the area in question. In other words, no crime is being committed in the photo.
  2. There appear to be no restrictions, aside from legal ones, on what can be shown in a student photo. The school board’s policies state, “We encourage the use of school sponsored publications to express students’ points of view. They shall be free from all policy restrictions outside the normal rules for responsible journalism.” It’s not clear how showing a kid in hunting garb with a open-breech shotgun is “irresponsible.” That some folk think it is “inappropriate” doesn’t seem to be a worthwhile restriction.

  3. The photo itself is not so inherently horrific (or “inappropriate”) that they school board wasn’t willing to let it appear elsewhere in the yearbook.

I mean, what is the school board trying to protect folks from here? What’s the compelling interest?

According to this story, the teacher and yearbook advisor suggested that the picture was inappropriate due to the school’s zero-tolerance policy on violence, drugs and alcohol.” Since none of those aspects is present in the photo (is trap shooting inherently and overtly violent?), that seems a bit lame. The principal, too, weighed in, saying, “I just felt that the picture with the skeet shooting rifle was something that should not be in a yearbook, and it would be something that would create controversy.” Ah, well if that’s how you feel, that makes it all right. A shame it created controversy anyway.

The superintendent has also commented. “Taking into consideration all the things that have happened with school violence, it’s not appropriate even though skeet shooting is a fine hobby.” And, doubtless because of all the tragic auto accidents that have taken the lives of so many teens, no kids will be allowed to pose with their cars, even though driving them is, of course, another “fine hobby.”

And, again, that the school board was willing to let the photo run elsewhere in the yearbook, and to let the kid pose in the regalia of his “fine hobby” sans gun, indicates to me that they see the flaw in the argument and are looking for a butt-covering face-saving way out.

If nothing else, another reason why high schools should return to the standard mug shot type of senior photo. It would certainly avoid “controversy.”

Contrails

One might assume that jet aircraft exhaust would contribute to pollution and to whatever effect “greenhouse gasses” are having on the climate. But there’s another effect that jet aircraft have…

One might assume that jet aircraft exhaust would contribute to pollution and to whatever effect “greenhouse gasses” are having on the climate. But there’s another effect that jet aircraft have that seems even more significant.

NASA scientists have found that cirrus clouds, formed by contrails from aircraft engine exhaust, are capable of increasing average surface temperatures enough to account for a warming trend in the United States that occurred between 1975 and 1994.

“This result shows the increased cirrus coverage, attributable to air traffic, could account for nearly all of the warming observed over the United States for nearly 20 years starting in 1975, but it is important to acknowledge contrails would add to and not replace any greenhouse gas effect,” said Patrick Minnis, senior research scientist at NASA’s Langley Research Center in Hampton, Va. The study was published April 15 in the Journal of Climate. “During the same period, warming occurred in many other areas where cirrus coverage decreased or remained steady,” he added.

“This study demonstrates that human activity has a visible and significant impact on cloud cover and, therefore, on climate. It indicates that contrails should be included in climate change scenarios,” Minnis said.

Minnis determined the observed one percent per decade increase in cirrus cloud cover over the United States is likely due to air traffic-induced contrails. Using published results from NASA’s Goddard Institute for Space Studies (New York) general circulation model, Minnis and his colleagues estimated contrails and their resulting cirrus clouds would increase surface and lower atmospheric temperatures by 0.36 to 0.54 degrees Fahrenheit per decade. Weather service data reveal surface and lower atmospheric temperatures across North America rose by almost 0.5 degree Fahrenheit per decade between 1975 and 1994.

Interesting. I’m not sure what it means, but it might be wise to plan your overseas trip before someone decides to outlaw air travel …

(For an amazing picture of contrails over the US, see here.)

(via BoingBoing)

Y’know that show you like so much?

Yeah, it’s inevitable. (via Doyce)…

Yeah, it’s inevitable.

(via Doyce)

JLU

Thanks to Randy’s VCR, we managed to finally see a couple of Justice League Unlimited episodes last night. Yes, the Monster Guitar Riffs are annoying. I looks like the main…

Thanks to Randy’s VCR, we managed to finally see a couple of Justice League Unlimited episodes last night.

Yes, the Monster Guitar Riffs are annoying.

I looks like the main titles are actually showing scenes from the upcoming episode (gutsy, given that it’s only a half-hour ep, and it’s showing a lot of scenes). That’s made up for by the rest of the main titles being extraordinarily cheesy.

One episode deals with Supergirl having some bad dreams, and, along with Green Arrow, getting an Intro to Conspiracy Theories (“Not Theories … Theory“) from the Question (certainly one of the odder characters in the DCU, and not exactly who you’d expect the cartoon to use). Nice use of Power Girl (or at least her costume and other, ah, attributes), and a mildly entertaining ep, even if the conclusion was telegraphed about a zillion miles away.

The second episode had to do with the return of Prof. Ivo’s android, who seems to be heading back to Earth to kill Lex Luthor (and, coincidentally, plots his course straight through Oa). Those looking for the Passel o’ Heroes get it here — Capt. Atom, Star Man, Rocket Red, Fire, Ice, a bunch of Green Lanterns (incl. Kyle Raynor), Dr. Fate, etc. Mostly there as cannon fodder, true, but still a kick to see. The story itself doesn’t make much sense, a muddled story of self-actualization, the reform of Luthor (sorta), and the Meaning of Life. Would have made a good two-part — or, failing that, a lot of Folks Getting Beat Up could have been snipped. The denouement, though, is worth the price of admission.

Overall, JLU looks to be reasonably well done, a nice chance to flesh out the cartoon-based DCU, and a chance to see some old favorites (like GA). I look forward to (eventually) seeing more.

Oh, I would walk (a pro-rated) five hundred miles …

When I started my Five Hundred Miles to Nowhere regimen, I knew there was no way I could actually walk five hundred miles in the last four months of the…

When I started my Five Hundred Miles to Nowhere regimen, I knew there was no way I could actually walk five hundred miles in the last four months of the year. So I prorated it down to 160 miles, thinking that might be reasonable.

Passed that mark yesterday.

I won’t make five hundred — I’m averaging about a quarter of a mile short every day (though if I walked around the block when I got home …), but I’m pleased to have racked up three ducks and to have it my (pessimistic) target.

Lockdown

When Margie went to pick up Katherine at preschool yesterday, she found out that the school had been on a “lockdown” between 3 and 4 — and, as of a…

When Margie went to pick up Katherine at preschool yesterday, she found out that the school had been on a “lockdown” between 3 and 4 — and, as of a half-hour earlier, there were still a gaggle of police cars at a house down the street.

No details on what was going on, and nothing in this morning’s paper that I can find.

Annoyingly, the school did try to contact us. They called the house (and nobody was there). Then, rather than dialing my cell phone number (the one marked as the primary alternate with a great big star next to it), they tried calling Margie’s office. They did not leave a message, and then went on to try to contact other parents.

Granted, they were a bit harried, but that’s what procedures are for, right?

Margie reemphasized to them that the big star was next to my cell phone for a reason.

(Kitten, of course, took the whole thing in stride. For her it was just a chance to be in a different room with a bunch of other kids.)

Registration

Do you think you’re registered to vote in Colorado come 2 November? Find out (official state data as of 14 Sep.). Remarkably enough, there are sixty “Hill, David”s on the…

Do you think you’re registered to vote in Colorado come 2 November? Find out (official state data as of 14 Sep.).

Remarkably enough, there are sixty “Hill, David”s on the list, but only one “Kleerup, Marjorie.”

The site is focused on making sure people who are eligible to vote can, though there are a number of concerns the other direction as well. The word I hear of “Colorado being the next Florida” do not fill me with glee.

Lesbians! My God, Lesbians have invaded Oklahoma!

The GOP candidate for Senator in Oklahoma, Tom Coburn, expressed concern about dire problems in that state’s schools. How dire? In the tape [of the town hall meeting] released by…

The GOP candidate for Senator in Oklahoma, Tom Coburn, expressed concern about dire problems in that state’s schools. How dire?

In the tape [of the town hall meeting] released by the campaign of Brad Carson, the Democratic candidate, Coburn says a campaign worker from Coalgate told him that ‘lesbianism is so rampant in some of the schools in southeast Oklahoma that they’ll only let one girl go to the bathroom. Now think about it. Think about that issue. How is it that that’s happened to us?”

That’s pretty … um … remarkable.

Especially since it doesn’t seem to be true.

Joe McCulley, school superintendent in Coalgate, chuckled when asked about Coburn’s remark. “He knows something I don’t know. We have not identified anything like that. We have not had to deal with any issues on that subject — ever,” McCulley said.

When the school superintendent’s remarks were reported back, Coburn’s spokesman said, “If that’s what they say, I guess we will have to take their word for it.”

Yeesh.

(via SEB)

Back home again

I’ve more or less gotten moved back into the Thinkpad A31. Pros: A significantly bigger screen (and higher resolution sizes). A 50% larger hard drive. A much nicer keyboard. Cons:…

I’ve more or less gotten moved back into the Thinkpad A31.

Pros: A significantly bigger screen (and higher resolution sizes). A 50% larger hard drive. A much nicer keyboard.

Cons: The T40 had a slightly faster processor. More importantly, it had 512Mb instead of 256Mb — which flaw I am in the process of correcting. Uncorrectable is that the T40 had USB2 ports, while the A31 has only USB1, which makes backups a loooooooot slower.

Still, when all is said and done, I’m happy. I still have to do a lot of restoring, but I’m “back where I belong.” As long as the system doesn’t crash aga … CARRIER LOST

The Big Nine take on the Big Ten

The Supreme Court has agreed to take on a couple of “state display of the Ten Commandments” cases. Well, that’ll guarantee some discussion topics in the blogosphere once the election…

The Supreme Court has agreed to take on a couple of “state display of the Ten Commandments” cases. Well, that’ll guarantee some discussion topics in the blogosphere once the election is over.

Officials in two Kentucky counties — McCreary and Pulaski — hung framed copies of the Ten Commandments in their courthouses and added other documents, such as the Magna Carta and the Declaration of Independence, after the American Civil Liberties Union challenged the display was by. The ACLU sued and won. County officials are appealing the decision.

David A. Friedman, general counsel for the Kentucky ACLU, said people of different faiths follow different versions of the document. “Especially in a courthouse, people should not be made to feel like outsiders in their own community because they may not share the prevailing religious view,” he said.

In the Texas case, a homeless man, Thomas Van Orden, lost his lawsuit to have a 6-foot granite monument removed from the state Capitol grounds. The Fraternal Order of Eagles donated the exhibit to the state in 1961, and it was installed about 75 feet from the Capitol in Austin. The group gave scores of similar monuments to American towns during the 1950s and ’60s, and those have been the subjects of multiple court fights.

Since American law is not based on the Ten Commandments (indeed, only two or three of them apply to our civil law today, depending on how you count them), the “history” argument for their display has always seemed very weak to me — unless you are really going to put out a number of similar precursors, such as excerpts from the Code of Hammurabi, and the Magna Carta, and some competing (or parallel) religious laws.

If it’s not historic, then it’s a proclamation of a specific religious faith. As Justice Stevens noted in a similar 2001 case, the words “I am the Lord thy God,” in the first line of the Indiana monument’s inscription are “rather hard to square with the proposition that the monument expresses no particular religious preference.”

That makes it improper for a seat of government, especially in this day and age, when the assumption that everyone believes in and feels personally bound by the 10C is a dubious one.

I’d be tempted, by the way, while prohibiting the placement of the 10C on governmental property except in very controlled cases, to allow a rolling “grandfathering” clause for this and similar types of suits. If the PDR (Public Display of Religion) has been around for, say, 50 years or so, it should be immune to court challenge of this sort, instead becoming a public landmark of sufficient secular value to warrent keeping. That would remove a lot of the “But that’s always been here” traditionalist objections, while putting a stop to re-establishment of potentially offensive monuments. (If the public as a whole objected enough to such a momument, of course, their local representatives could always vote to get rid of it; I’m talking here about court challenges only.)

If people would like to put statues of the Ten Commandments in their front yard, or as bumper stickers on their cars, or on any private property, or do the same with any other religious symbol and displays, that is their prerogative, and I would object just as strongly to anyone trying block that. But putting the 10C at a seat of the civil government sends a message that seems wholly incompatible with the the constitutional provision against establishment of a religion. And for those who don’t see it, consider if a majority-Muslim community were to put a monument that said, “There is no God but Allah, and Mohammed is his prophet,” in front of their city hall. Would you feel … well, a bit intimidated or unwelcome if you weren’t Muslim?

The biggest regret I have about the Supremes taking this on (well, biggest regret thus far) is that it’s given new publicity to former Alabama Chief Justice Roy Moore, whose grinning face was plastered on CNN during the lunch hour. If that’s not enough to put one off their feed, I don’t know what is …

“And we’ll be watching!”

I fully agree that the Castro regime in Cuba is a repressive, evil bunch of bastards, and we’ll all be better off when he and they are gone. That said,…

I fully agree that the Castro regime in Cuba is a repressive, evil bunch of bastards, and we’ll all be better off when he and they are gone.

That said, US foreign policy viz Cuba remains bizarre due to the truckling of both parties to the vocal Cuban-American population in swing state Florida. For all that Cuba is and does (and shame on those glitterati who hob-nob with its leadership whilst dissidents rot in Cuban prisons), it is certainly no worse than other countries that the US does business with (China and Saudi Arabia come to mind).

Which means that oddities like this news blurb just makes me roll my eyes:

The [US Treasury Dept.] notice also clarifies that Americans are barred from not only purchasing Cuban goods in foreign countries, but also from consuming them in those countries.

The penalties for violating the prohibitions include maximum criminal fines for individuals of $250,000 and imprisonment for up to 10 years. Corporations can be fined as much as a million dollars.

See? Not only are US citizens barred from importing Cuban goods (except with certain restrictions), but they are barred from buying them when in another country, or even consuming them while there.

I don’t smoke, but the next time I’m overseas, I’m tempted to buy and smoke a nice Cuban cigar in protest to such silliness.

Ask Mr. Unsolicited Advice about Telemarketing!

Dear Mr. Unsolicited Advice, I am a telemarketer. How can I make calling you a pleasant experience? For you, that is. — Cold Calling in Carolina If I say that…

Dear Mr. Unsolicited Advice,

I am a telemarketer. How can I make calling you a pleasant experience? For you, that is.

— Cold Calling in Carolina

If I say that we already have something that does what your product does, that we are very happy with it, that we implemented it recently, and that I don’t anticipate reevaluating that decision for several years, and even if we did, it’s not something I’m in charge of

… please don’t then ask if you can send me literature about it.

Thanks. I hate having to be rude or abrupt.